The SRC has an opportunity to influence the direction of the South and to address the South’s unfinished business: racial justice. With financial stability, quality programs, targeted marketing and effective branding, the SRC can solidify its leadership role in the area of racial justice through its powerful mission.
The SRC is fully immersed in the restorative process of strengthening organizational capacity in order to meet the institution’s mission, goals, and objectives. The board and staff are fully prepared to address five operational goals designed to provide the foundation of the new strategic plan.
Operational Goal #1 - Organizational Management that will focus on the strategic development of the Board, strong management accountability, financial management, and effective staffing.
Operational Goal #2 – Infrastructure Development that includes facilities, technology, and equipment that will support the organization’s operations as well as conform to fiscally responsible budgetary parameters
Operational Goal #3 - Programs, Public Policy and Information that will align with SRC’s mission and values of a focus on racial justice and poverty in the South.
Operational Goal #4 - External Affairs will market SRC as a “go to” Southern racial justice organization with consistent messages about the organization’s key issues and well covered in media for community exposure.
Operational Goal # 5 - Funding that will build appropriate staff capacity for programs, upgrade technology; provide for quality delivery of publications, and support excellent policy/research analysis and public policy initiatives concerning racial justice issues.