Marketing plays a big role in everyone’s companies today. It plays a big deal in relaying information to our consumers. For example, we use marketing to show our new products and services. We also use it to show our recent deals and discounts. Without marketing, we wouldn’t get the necessary exposure we need to grow, and we wouldn’t get the customers and clients we have right now. However, one of the main problems of marketing is budget.
Big companies spend millions of dollars on marketing. For example, Samsung and Google (Alphabet Inc) collectively spent $4 billion in marketing their products and services worldwide. This led to their tremendous growth throughout the years. But not many companies have this money. In fact, not many companies can even earn this amount of money annually.
However, this doesn’t mean that you should give up on marketing. There are various ways to market your small business to the public. Most of which you don’t have to spend thousands of dollars on. Here are some budget marketing strategies for your small business.
Social Media
The very first one on the list is the most obvious. Every company is on social media, but not everyone knows how to utilize it.
All marketers know that social media plays a big role in everyone’s life. This is why utilizing this aspect on the internet is very important in terms of consumer reach. But not every social media platform can deliver the same results. For instance, Twitter’s platform is only great for announcing the news, new products, deals, and discounts. It’s not great if you’re planning to promote the entirety of your company or your marketing campaign. Twitter accommodates only a couple of words per post, and you wouldn’t like to create a thread for your marketing advertisement cause it can easily be lost in translation.
One of the better places to do advertisements is on Facebook. It even has its own platform for it. It’s great for everything, and you can even build a marketing campaign out of it. Sadly, it’s not free, but it’s not all that expensive either. The price of your advertisement depends on how many audiences you want to reach with your advertisement. If you’re only planning to let your presence known locally, then you’ll only have to spend a couple of dollars for it.
The best platforms to show your product and your services are on Instagram and Pinterest. This is where many pictures and artworks on the internet are posted. They even have their own advertisement platforms that can cater to your needs, and much like Facebook, they’re not all that expensive.
You can easily make your marketing campaign through these social media sites. But don’t be cheap. Remember that the reach of your posts is limited. You’re going to spend money if you want people to see your campaign. But don’t worry, the one hundred dollars you’re willing to spend on these sites can come a long way.
Guerilla Marketing
The best companies started by doing this kind of marketing. It’s a kind of marketing that aims to provoke a sense of emotion from your audience to let them know that you exist.
Guerilla marketing is the cheapest kind of physical marketing campaign out there. But it is also one of the boldest. A wrong move in this kind of marketing campaign can mean the end of your company. The greatest problem for creating a guerilla marketing campaign the needed information from your target audience.
Thankfully, you can use an online survey solution from a well-respected company for this problem. Online surveys can help you know what your target audience likes and what they don’t like. It can also help you develop your marketing campaign the best way to get misinterpreted by many of your consumers.
Once you have the necessary knowledge, you can make your guerilla marketing campaign. Find a place that consumers frequently visit. Post your advertisement there in bold letters. You can find other creative and cheap ways to do this. After that, it’s time to move on to other places until you have fully saturated all the busiest sites in your state. By the end of your campaign company is already well-known by many.
Blogging
Here is a super cheap marketing campaign that requires minimal funds from your company—just a bit of dedication and hard work.
If you have a company website, then it’s time for you to start blogging. This is a long-term marketing campaign that can last for many years. The best part is that you never have to spend a single cent on it. Your blogs don’t even have to be about your company. It can be about anything under the weather. It can also be about recent events. Those are sure to generate a lot of traffic. So start blogging now and get the most of your website!
Here are simple and cheap marketing ideas you can for your small business. These aren’t too hard to do, and they aren’t all that expensive either. So if you have the time and money, you can do these marketing ideas yourself.
